« Soeur is a wardrobe that blurs boundaries, an open wardrobe that borrows from menswear for an ever more feminine allure. These are pieces that carry a modern and inspiring vision of femininity: sincere, sensitive, elegant, inclusive. Whatever your age, your style. I want every woman who dresses with us to feel understood and at her best. »
Domitille Brion, creative director of SOEUR
Timeline
2007Creation of the Soeur brand by sisters Angélique and Domitille Brion.
2008Opening of the first boutique at 88, rue Bonaparte in the 6th arrondissement in Paris.
2016Opening of the first international boutique in Brussels and the first concessions at Le Bon Marché, BHV and Galeries Lafayette.
2018Launch of a Frère capsule collection for men to mark the brand's 10th anniversary.
2020Opening of our first point of sale in the United Kingdom.
2021Opening of our first points of sale in Spain and South Korea.
2022Launch of an Objects line.
Soeur advertises in the Paris metro, on buses and kiosks with poster campaigns throughout Paris.
2023Opening of the first standalone boutique in Spain, in Madrid.
Launch of collaborations with Leandra Medine Cohen, J.M. Weston and K-WAY.
2024Launch of FRÈRE, a menswear collection.
First standalone boutique in London and opening of a flagship in Milan.
2025Launch of SOEUR SECOND HAND, a platform to sell and buy our second-hand pieces.
Launch of SOEUR eyewear, the first sunglasses line, an extension of the SOEUR wardrobe.
Soeur has 57 points of sale (41 in France and 16 internationally), 550 wholesale points of sale and nearly 250 employees.
Soeur opens its third boutique in London, a boutique in Rome, in Knokke-le-Zoute and its first points of sale in Switzerland.